Description
Alaffia's Beautiful Curls, Curl Enhancing Shampoo cleanses and fortifies the scalp and hair to enhance and define wavy to curly textures. Say hello to beautiful waves and curls with the Alaffia Curl Enhancing collection. Perfect for looser texture patterns like beachy waves and bouncy curls. Alaffia's silicone-free products hydrate and hold for frizz-free definition and shine without weighing down your hair. These award-winning formulas are made with fair trade unrefined shea butter, coconut oil, and botanical extracts of soothing chamomile and yarrow with the natural scent of citrus oils and exotic fruits. Alaffia measures its success by its social impact. Alaffia is on a mission to alleviate poverty and advance gender equality in West Africa through its social enterprise model. Alaffia's clean, plant based personal care and beauty products are formulated using handcrafted indigenous ingredients from their cooperatives in West Africa. Alaffia's mission in action: When you choose Alaffia's handcrafted curly hair products, you join Alaffia in empowering women and families in Togo, West Africa. Together we're cultivating beauty, equality and empowerment through the following projects: Maternal Care: 5,597 Births Funded Bicycles for Education: 10,817 Distributed School Supplies: 37,521 Recipients Reforestation: 99,964 Trees Planted Eyeglasses: 30,852 Distributed School Construction: 16 Schools Built As of 12/31/20. Beautiful Curls bottles are 100% PCR to reduce carbon footprint GMP: products are consistently produced according to quality standards For Life by ECOCERT: for demonstrated corporate responsibility MBE: certified as a minority-owned, managed and controlled business 5% of Alaffia Beautiful Curls sales go to the Beautiful Arrival program, which provides maternal care resources to women of color in the U.S. and West Africa.
Features