Bleach London White Heat Color - Semi-Permanent Hair Color, Cool Neutral Blonde, Vegan, Cruelty-Free, Temporary Hair Color Cream, 5.07 fl .oz

Description

Through Bleachs non-traditional approach and perception of hair Color as an outlet for self-expression and identity, we've become trend leaders, entrenched in the creative and cultural landscape. Bleach London is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. Our products aren't made with any specific gender, race or age group in mind. Instead, they've been developed so that they're easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our Colors and kits

Features

• PURPOSE: Neutralises yellow tones and transforms bleached blonde hair to a cool blonde shade. White light white heat
• SUITABILITY: Bleached and toned hair, bleached, very light blonde hair. One bottle is suitable for short hair or Coloring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle
• ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. Our promise is to improve the sustainability of our business and put the environment at the heart of everything we do
• HOW TO USE: Lasts 1-3 washes. Maintain your Color with toning shampoo and conditioner and refresh when it fades.The final shade can be influenced by many factors including: current Color, condition, porosity, length and thickness of hair as well as any previous treatments. One bottle is suitable for short hair or Coloring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need 3 to 4 bottles
• OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade Colors until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the worlds first salon focused on Coloring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and Color all over the world