Description
Product DescriptionHylux is a vitamin-filled & nutritionally enhanced water, made with all natural ingredients. Hylux only has 80 calories and is a perfectly balanced drink thats not too sweet but not too light. You can drink Hylux in the morning, during the day or with a meal.From the ManufacturerSmart SugarThe amount of sugar packed into beverages is ridiculous. Food shouldn't be complicated. Simplify your routine with Hylux.Worry-Free HydrationStaying hydrated and getting proper nutrition every day isnt easy. Hylux simplifies daily nutrition with vitamins, electrolytes, and antioxidants.Densely Packed Nutrition ProfileEach bottle of Hylux combines 4 different electrolytes (Magnesium, Potassium, Calcium, Sodium) into a 700mg electrolyte blend; 100% of the daily recommended amounts of vitamins B3, B6 and B12; 90mg of vitamin C; and more potassium than a banana, over 400mg.Born to be NaturalHylux is an All-Natural product that is manufactured in a certified organic facility. Hylux contains NO artificial colors, flavors or sweeteners.Rapid HydrationHylux hydrates fast because its a light water based beverage. NOT a thick syrupy juice or sugary soda. Get the hydrating benefits of water and the functional benefits of an enhanced beverage.Health & Hydration Should Not Be ComplicatedPeople live busy lives and its hard to eat perfectly every day. We should not have to add food to our list of worries.About the StartupDescribe your product in 3 words.Simple Nutritious HydrationHow did you come up with the idea for this product?Hylux was created during my freshman year at Northeastern University after a heart injury ended my career as a track athlete. While getting back into fitness, I found myself watering down my sports drinks because they were too sugary and had too many calories. I wasn't competing or training at my previous levels, so I needed to pay closer attention to my nutrition and calorie intake. I was frustrated that market solutions lacked nutrient variety and contained artificial or harmful ingredients.What makes your product special?Great tasting flavors, wholesome ingredients, and a strong nutritional offering make Hylux the best choice for anyone looking to stay hydrated and healthy. We pack nutrients into a drink that's only 80 calories because our goal is to make healthy eating easy. Nutrition in food is getting diluted and high volumes of sugar are causing health problems. Whether you drink Hylux a few times a day or a few times a week, we want to empower you with nutritious options.What has been the best part of your startup experience?"I used to wake up before school and pitch Hylux to grocery stores. It was mostly rejected. We were forced to abandon our original product name by a large corporation because we couldn't afford the legal fees. These times taught me something important. Being able to wake up every day and chase my dream with the help of loving supporters is the best part." -Lamar Letts, CEO
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