LOREAL TECHNIQUE HiColor Reds Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color, H11 Intense Red

Description

Excellence HiColor Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). Developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. LOreal Excellence HiColor Permanent Hair Colors rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

Features

• Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown)
• No need to pre-lighten or bleach hair prior to application
• Lifts hair 3-4 levels in one single step. Neutralizes brassiness
• Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading
• Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use