Pureology Pure Volume Shampoo For Flat, Fine, Color-Treated Hair Adds Lightweight Volume and Body Clarifies Buildup Sulfate-Free Vegan

Description

Product Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. Pureology is the 1 Professional Color Care Brand in the US with formulas that are 100 Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.Brand StoryCreated in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfate fomulas while caring for our planet.

Features

• Volumizing Shampoo: Pure Volume vegan Shampoo weightlessly lifts and volumizes hair, best for flat, fine hair but great for all hair types, clarifies buildup to lift at the roots, refreshing the scalp
• Lifting Formula: This lightweight volumizing formula pumps up fine, flat hair with body and movement Wheat Protein adds volume, and Eucalyptus Leaf Extract supports hair follicles for optimal growth
• Key Benefits: Weightlessly volumizes hair, clarifying the scalp to lift at the roots adds body and shape, and leaves hair with natural movement best for fine, flat hair but works well for all types
• Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a lather and work down to the ends focusing on the scalp first. Rinse. Repeat for extra cleansing. Then condition hair
• Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Pure Volume Conditioner for more volumizing benefits