Pureology Pure Volume Shampoo | For Flat, Fine, Color Treated or Natural Hair | Adds Lightweight Volume and Body | Clarifies Buildup | Sulfate Free Shampoo | Vegan

Description

Product Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. Pureology is the 1st Professional Color Care Brand in the US with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.Brand StoryCreated in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfate fomulas while caring for our planet.

Features

• Volumizing Shampoo: Pure Volume Shampoo weightlessly lifts and volumizes hair without weighing hair down. Best for flat, fine hair but suitable for all hair types to protect hair color
• Lifting Formula: This lightweight volumizing formula pumps up fine, flat hair with body and movement; Wheat Protein adds volume, and Eucalyptus Leaf Extract supports hair follicles for optimal growth
• Key Benefits: Weightlessly volumizes hair, clarifying the scalp to lift at the roots; adds body and shape, and leaves hair with natural movement; best for fine, flat hair but works well for all types
• Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a lather and work down to the ends. Rinse and repeat for extra cleansing. Follow with Pure Volume Conditioner
• Trusted by salons and professionals, Pureology's shampoo formulas are sulfate free, paraben free, vegan, and safe for color treated hair. Use the Pure Volume Conditioner for more volumizing benefits