Shu Uemura Izumi Tonic Strengthening Thickening Rice Water Hair Serum Hydrates Repairs Damaged Hair Softens, Smooths, and Adds Shine With Japanese Rice Water For All Types of Fragile Hair

Description

Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic serum is formulated with rice water, which is known to restore hair damage, prevent future breakage, and reveal healthier and smoother hair. This leave-in treatment serum is powered by ceramides, perfect to thicken and increase hair diameter for hair lacking volume. Discover a lightweight formula that easily absorbs into hair to nourish and thicken without weighing it down. The precious rice water ingredient is sourced from Hyogo, Japan in an eco-friendly manner.

Features

• Strengthening Thickening Hair Serum: Infused with Japanese-sourced rice water, this leave-in serum repairs and restores fragile, damaged hair, leaving hair smooth, soft, and shiny
• Benefits: Hair diameter is thicker, hair is shinier, and hair is 30x stronger. Appearance of split ends is reduced by 91. (in a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum vs. non-conditioning shampoo)
• Ingredients: Luxurious formula includes Japanese rice water, which is rich in amino acids and nutrients that restore elasticity and strength, and ceramides that lock in moisture, hydrating and strengthening strands
• Fragrance: Invigorating and refreshing, the serum has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood
• Professional Stylist Tip: Use just a touch on flyaways when the hair is staticky for added moisture and to create a smooth, sleek finish