At Morrisons, we're passionate about creating Great Tasting cereal that's better for you. Committed to lowering Salt & Sugar, we're also using more Wholegrains, adding more Fibre and helping you get the Vitamins & Minerals you need for the day. As part of a healthy balanced diet and lifestyle it is recommended we eat more fibre. Source of fibre, No artificial flavours or colours, Suitable for vegetarians